• Ariane Group
  • Ariane Group
  • Ariane Group

My life

in your

The aerospace is dreaming big and small, but this dream seems inaccessible. To emotionally engage the general public on the occasion of the 100th launch, Sweet Punk brings the extraordinary in the daily life of the Europeans.

With #withariane , the agency brings the eyes of all, the flagship of aerospace and invites all Europe to embark with him for the first time.

at 360 degrees

Concours twitterLens snapchatStreet marketingPublicité vidéoSite internet dédié

Ariane in the everyday life of Europeans.
From the corner of their street, to their smartphone.

To be powerful, this promise must be tangible.
A 360 ° communication campaign has been deployed, revolving
around a twitter virality device, augmented reality on
Snapchat, street marketing, a commercial and a dedicated website.

Lens ariane, where you want,
when you want

Thanks to Augmented Reality and the Snapchat lens created by the agency, launching a rocket into space is now a feat accessible to all. By broadcasting a QR code Snapchat on social networks, the Europeans were able to bring the rocket 3D in front of their home.

Scan me
with Snapchat

Street Marketing:
Ariane is coming to your street.

To surprise the Europeans in their daily lives, we went to meet them. In the presence of real astronauts, they were able to take off Ariane 5 wherever they are and discuss this universe as unknown as close to them.

Video Advertising:
Ariane breaks the screen

The strength of this campaign promise is also revealed on large screens through a commercial. An inspiring crossover film in which realism and surrealism intertwine in the heart of symbolic places.


Dedicated website:
a box of brand content

The website dedicated to the operation, listing all the applications of the campaign, allows the brand to reveal how much Ariane is part of the everyday life of the general public: from their bowl of cereals every morning until the World Cup. Soccer...

See the site