• Kérastase Noël
  • Kérastase Noël
  • Kérastase Noël
iMac Kérastase

A digital operation for pleasure

Kérastase asked the Sweet Punk agency to design a digital experiment on Christmas. The agency created a virtual christmas tree made up of luminous spheres. The user chooses one of her spheres and can win a previously selected Kérastase care trio.

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The choice in the thick of the game mechanics

Before choosing a Christmas ball and discovering the gift it contains, each user can select the products they will try to win. By leaving the choice of gain, the commitment of the client is multiplied.

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Moreover, it can retest its chance and open a second Christmas ball by sharing the operation on its social networks. A viralization mechanism that makes it possible to convert each user into an ambassador of the brand and the operation.

Illu Tree

Un sapin en WebGL et une Direction Artistique luxueuse

Between simplicity and elegance, the artistic direction of the site plays on the contrast between the deep black of the site and the lights that make up the fir tree. The Christmas tree in WebGL offers an immersive experience since it is possible to explore the tree from all angles via zoom and camera movements in order to choose any of the luminous spheres.

See the site