• Parrot

reconciling high-tech and nature

Love beautiful plants
without having the green hand

The iconic high-tech brand Parrot communicates on a new product. An intelligent connected pot that offers the plants a skilfully dosed watering suitable for a catalogue of 6000 specimens.

A “user first” answer

Sweet Punk has chosen to put the users centrally to its storytelling while staring the product: The Parrot Pot is placed in the centre of the image on each shooting of the film, illustrating its easy use.

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A 360° accompaniment

Repetition is the key of a perceived message. The campaign is also deployed physically with a specialized press advertising device and on the web with a web display including social ads.