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  • so actif
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The first giant-format
interactive experience.

Site vitrine

For the launch
of So Actif

For the launch of Société Générale's So Actif, Sweet Punk proposed an exceptional stunt-marketing event for young professionals. The interactive event is on a par with the challenges new young professionals face today.

An exclusive event.

The agency wanted to exceed the motivation young people experience when starting a first job. Various obstacles had to be overcome in order to do so: participant motion capture with Kinect, real-time decor creation.
Result: A fully interactive, 570m2 image.

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Our agency also
created the so Actif website

Cybernauts control the dancers with their fingertips or mouse and then discover the So Actif offer and its five steps. The agency also designed the So Actif website.

View press release