• Jeu concours interactif
  • Jeu concours interactif
  • Jeu concours interactif

The Buzzometre
That little mobile extra that's so exciting!

How to get the audience going a month before the concert?

This was the challenge put to Sweet Punk for a double event: The So Music live concert and the new Universal Music unlimited streaming platform. The agency responded with an interactive music game combined with an enticing competition!



-M-, Rihanna, C2C, Stromae and Will I Am, one after the other over 1 month, at the tip of the dextrous Web user’s finger. The goal: build the audience up to a crescendo with a chance of winning a prize.

The Buzzometre: cold sweat on the small screen.

There’s nothing more exciting than that moment just before an artist goes on stage. The Buzzometre has given several Web users the jitters by revealing the moment prizes were close to being announced.

The result was an exceptional return count of over 15 return visits per Web user to the page.