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  • Sushi shop

SUBLIMATE THE NEW
SUSHI SHOP SERVICE

The French version Sushi Shop with the implementation of a new delivery service : a reduced card for delivery in less than 25 minutes.

Take only the Essentials

Sweet Punk accompanied the brand in the branding of this new service and proposed to name it Les Essentiels. The key idea is to make the reduction of the card an element of positive communication because of quality requirements and therefore quality.
The agency highlights the positioning, the knowledge of Sushi Shop. A simple, elegant and readable name for the consumer, translating a snapshot of pleasure.

The requirement delivered
in 25 minutes

25 minutes
warranty

Delivery
address

A selection
of our essentials

Les essentiels

TIME SPACE
RETHINKED

To support the message focused on quality, the poster campaign draws a parallel between the time needed to create good products and the striking speed of delivery with Les Essentiels.

Digital formats,
proof supports

On the digital, the message makes sense with a series of animations broadcast on social networks staging the great gap between the time of maturing ingredients and the time to enjoy the products at home following an order.

Macbook screen