Taking the digital experience to the next level

ArianeGroup is a major industrial player in space transportation in Europe.

With all its subsidiaries, its 8,000 ‘Rocket Makers’ based in France and Germany, and its partners, ArianeGroup develops, produces and operates reliable, high-performance civil and military launchers, as well as cutting-edge equipment and services for a wide range of sectors.

Its expertise and capacity for innovation make ArianeGroup an essential pillar of the European space ecosystem, serving its citizens and ensuring Europe’s autonomous and competitive access to space.

The new site is designed to bring together different audiences (decision-makers, customers, talent, the general public) as well as ArianeGroup and its subsidiaries around a unifying and inspiring vision in a setting of unity and coherence.

Three key words: modernity, performance and innovation. The new ArianeGroup website combines poetic inspiration and accessibility to appeal to novices and experts alike in the space sector.

ArianeGroup’s new corporate website will be that of a pioneering company, embodying an inspiring and human vision of access to space, distinct from space agencies or American players.

From ‘love brand’ to ‘love corporate’, the ambition is to move ArianeGroup forward by creating a clear connection between corporate communications and those aimed at the general public.

The user experience is being redefined in three major ways:

• a modular homepage to adapt to the brand’s high points,
• an immersive ‘dossier’ format for strategic events such as the maiden flight of Ariane 6,
• an optimised search function for more intuitive browsing.

The site’s visual identity captures the grandeur of space, with a play on scale, shifting gradations and meticulous micro-interactions.

Darkness becomes a source of light, creating an immersive, cinematic experience where each scroll evokes the discovery of a new horizon.

More than just a showcase, the page dedicated to Ariane 6 is designed to impress and immerse users in the emotion of the conquest of space, combining realism and fascination.

A high-performance multisite ecosystem, a secure brandcenter, WebGL animations in Three.js and rigorous optimisation guarantee a fluid, accessible experience that meets the most demanding standards.