The restaurant industry in an uproar
Sectors
- Food
Know-how
- Brand content
A film to rekindle the flame
Challenge
Iconic content with multiple objectives
As a fast-growing company, Châteauform’ has a number of ambitions for its future development.
Firstly, the company must confirm its status as a leader by speaking out on work-related issues.
This leadership also involves doubling the workforce in 5 years and asserting the values of the employer brand.
Finally, having become a mission-driven company in December 2022 (Pacte law), Châteauform’ is committed to spreading its humanist model to other companies.
So, what strategy should we adopt to respond effectively to these three objectives, while ensuring the brand’s visibility?
Strategy
A heart-warming documentary
One of Châteauform’ strong points is the table, which embodies all the added warmth of the group. Whether through the in-house catering offer or the Nomad catering service, the table is at the heart of our services.
And just as well, since the French hotel and catering sector is in crisis, criticized for its difficult working conditions, linked in particular to archaic management systems.
A legitimate opportunity for Châteauform’ to speak out on these issues, developing a common-sense, humanist approach.
Creative idea
Hot! A human fresco, an ebullient documentary
Hot! It’s a word that sounds like a warning: the dangers of the job, brigades getting restless, tempers flaring.
But hot! is also a desire to do things, to do them better. It’s the embodiment of minds bubbling with ideas, of personalities ready to rekindle the flame of their passion, by inventing a different kind of cuisine.
Chaud! embodies the human warmth that characterizes the sector, the pleasure of giving pleasure and conviviality.
Synopsis
300,000 vacancies, that's hot!
Chefs, pastry chefs, entrepreneurs, producers, recruiters, students and teachers…
Chaud! gives a voice to those who have taken up the challenges of the hospitality industry and made them their own, those who have decided to break the rules to work differently. To work better.
A panorama of initiatives aimed at putting an end to violence in the kitchen, reconnecting with healthy, natural products, making the catering industry a tool for inclusion and contributing to the evolution of management models.
In short, an explosive culinary revolution.
Watch the documentary in its entirety :
