Supporting innovation

Convinced that the human-machine alliance can transform our healthcare infrastructures, Leeft is reinventing critical inter-hospital delivery by drone to simplify and optimise organ transplant processes.

The challenge is to support its development strategy and give it credibility with key institutional and medical targets.

The aim of this rebranding is to embody Leeft’s value proposition and its raison d’être: putting technology at the service of life.

Through a new identity platform, the idea was to convey its pioneering vision, its promise of simplicity and its role as a service provider to healthcare authorities.

How do you represent a brand that is both ultra-polished technically and profoundly human?

By exploiting the symbolism of the circle to represent the collective and aerial trajectories.

Combining digital minimalism, aeronautical codes and human markers, Leeft offers a surgical, ultra-proprietary visual universe and the bold pen of a game-changer.