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  • Petit Bateau
Logo Petit Bateau

#CacheCacheCouleur
50 shades of millenials

Color is the future

Petit Bateau, the iconic ready-to-wear brand in France asked à Sweet Punk to design its social media campaign for the millenials in order to promote its new colorful collection « Iconicolor ».

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INSTAGRAM + ORIGINALITY
= ENGAGEMENT

Sweet Punk thought of a way to showcase the brand’s new collection by creating an interaction with its followers. The idea : an addictive and playful photo contest, where the only rule is to hide into a decor with colorful clothes using the #cachecachecouleur.

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An original concept
crossing borders

The competition has been widely relayed by influencers around the worlds. In total, the device was deployed in 9 countries and generated hundreds of publications in only a few days with over 500,000 views on the promotional video.

GermanyNetherlandsFrance
ItalyJapanChinaIndonesia...