Rendez-vous in Evasion
Sectors
- Food
Know-how
- Film and Video
- Activation / Campaign
- Social media
The advertising campaign that makes you want to escape
Situation & challenge
Take your taste buds on a journey
A far cry from the traditional morning orange juice, Pago has made a place for itself in our fridges, as well as those of restaurants and premium hotels.
For the launch of Pago Evasion, its new range now available in supermarkets, Pago wants to go beyond the boundaries of its communication.
Strategy
Representing Pago Evasion's new and future destinations
Without falling into cultural stereotypes, we want to reinforce the feeling of escape through a less confining and, above all, more refreshing approach to travel.
Creative idea
Welcome on board Pago airlines
Sweet Punk Production has created an invitation to travel by hijacking airport and transit codes: passports, visas, security instructions and cabin crew services.
In a 20-second video, Pago reinterprets airline codes to deliver perfect service instructions at home, and invites consumers to travel thanks to the 2 flavours in the Evasion range and the exotic dragon fruit.
Device
A 20 seconds film
A film broadcast
- on Pago’s Instagram account,
- YouTube
- Dailymotion,
- M6 and
- Prime.
DOOH distributed in stations
Capitalise on the May bank holidays and the start of the summer holidays.
Synonymous with long weekends and travel, this period is ideal for station communication via DOOH. A medium that allows for creativity and flexibility.
Social media
The Évasion campaign was teased on Instagram and backed up by several publications spread over the month of May. A photo shoot of 8 KVs was also carried out.
Film
Key visuals
Social media
