Fenwick opens the doors to his legacy.
Sectors
- Corporate
Know-how
- Brand content
Rewards
- CSS Design
An interactive museum to cross eras.
Situation & Challenge
Highlight the richness of its heritage
From the emergence of handling to the digital revolution, Fenwick has accompanied each industrial development to the point that this brand has become a common name. The French leader in material handling has entrusted Sweet Punk with the mission of highlighting the richness of its cultural heritage and its century of expertise and innovation.
Creative Idea
An immersive dive in a virtual museum
Sweet Punk has imagined a trip to the heart of this heritage that has crossed times and minds. To discover Fenwick’s passion and taste for innovation, the user is immersed in a sensory experience that takes the form of a virtual museum.
Results
Record visit time
- 7 minutes spent on site on average
- 12 minutes spent on the site internally
- The insertion of temporary exhibitions to bring the site to life
- A permanent physical exhibition
- A second component in preparation
Interactive
A historic fresco in motion
Scripted as a historic adventure, navigation takes visitors on board, giving them complete freedom to come and go between chapters and discover this legendary brand at their own pace.
Echo each era.
INTERACTIVE
A historic fresco in motion
Scripted as a historic adventure, navigation takes visitors on board, giving them complete freedom to come and go between chapters and discover this legendary brand at their own pace.
To embody the brand's vision, innovation in constant motion, numerous animations and video inlays bring the Fenwick heritage to life.
