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Articles
23 June 2020
Mechanical X storytelling: digital salt and pepper.
From big data to the most sensitive personal data, the journey and behavior of Internet users seems increasingly manipulable.
Articles
23 June 2020
Call for tenders and digital communication: embark on very high roller coasters.
Making a call for tenders is a healthy and normal process for any company wishing to compare services.
Interviews
23 June 2020
Advertising: a dream job?
Théo is design and strategy manager at Sweet Punk. If you have not yet had the pleasure of meeting him at the bend of a brief, a workshop or a pitch, we invite you to discover his "talk" as it is customary to say for TEDx.
Articles
23 June 2020
Advertiser / agency relationship: How to spin a good cotton after having selected and briefed an agency?
Advertiser-agency collaboration has always been a special case in the world of sponsors and suppliers.
Articles
23 June 2020
Will the creatives of tomorrow dream of electric sheep?
The 4th industrial revolution is underway. After the steam engine, new energies, and more recently information and communication technologies, it is the turn of artificial intelligences to dictate the rules of a new way of producing.
Articles
23 June 2020
Do you encourage creativity (from your agency)?
Creation is an extremely important pillar in the success of communication campaigns and branding in general.