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Less is now: brands face the paradox of minimalism.
As we know, successive confinements have upset the relationship to oneself and to consumption. So much so that 73% of French people now say they want to focus only on what is important in their consumption... How do brands make themselves essential to a consumer in search of simplicity? Let's talk about it.
Saving ourselves before saving the world.
How brands guide us on the path to acceptance.
3 new budgets for the agency
Badoo, Digital Universities, and Unitlife join the agency.
Spirit trusts Sweet Punk to build its corporate communication.
SPIRIT takes the floor through a campaign entitled “(Co) build the world of tomorrow” launched on LinkedIn. The idea was to communicate about the brand and its vision while addressing the major themes of the real estate industry today.
New institutional site for Pathé
Reveal the bold spirit of Pathé on its corporate site.