Revealing Pathé's Bold Spirit
- Identity / Branding
A new site for the leader in European cinema
A showcase for Pathé's image
Pathé, the leading European film company, called on Sweet Punk to redesign its corporate website and assert its leadership on the web: graphics and ergonomics in tune with the times were the two watchwords.
Emotion on the small screen
Pathé’s vision, which is part of the avant-garde and creative spirit of French cinema, must live on in both form and content. Sweet Punk proposes that this cinema giant assert itself as a brand and make its name shine through its history: the Pathé story, its uniqueness. We had to go beyond the corporate website and tell the story of Pathé through the prism of emotion by offering the right links in their digital ecosystem.
The brand in the lead role
Short and catchy texts. Carefully selected quality visuals. Full-screen videos. The new Pathé site plunges Internet users into a new dimension, into a purely cinematic universe. Immersion gives way to pragmatism. Navigation is fluid, thanks to the use of AJAX technology that allows users to navigate between pages without reloading. The site is alive, inspired by emotional design. The experience is new, pleasant and memorable.