The photo app makes a good impression on millennials.
Sectors
- Others
- Retail
Know-how
- Activation / Campaign
Young people display their gang with Pixpax.
Situation & Challenge
Print your memories green
PixPax is a retro-style photo print service on recyclable paper. This new application, which combines good plan and eco-friendly touch, takes up a major challenge: seducing a native digital target with media from another era.
Creative Idea
The strength of the collective
For our campaign “show your gang on your wall”, PixPax defends its vision of photography by taking the opposite of Instagram codes. What if we paid tribute to all his defective – but authentic – photos usually absent from the networks?
Results
A 7K increase in downloads in one month.
