The photo app makes a good impression on millennials.

  • Others
  • Retail
  • Activation / Campaign

Young people display their gang with Pixpax.

Situation & Challenge

Print your memories green

PixPax is a retro-style photo print service on recyclable paper. This new application, which combines good plan and eco-friendly touch, takes up a major challenge: seducing a native digital target with media from another era.

Creative Idea

The strength of the collective

For our campaign “show your gang on your wall”, PixPax defends its vision of photography by taking the opposite of Instagram codes. What if we paid tribute to all his defective – but authentic – photos usually absent from the networks?


A 7K increase in downloads in one month.

You should think bigger