Viral fight for the Société Générale card.
Sectors
- Bank and insurance
Know-how
- Activation / Campaign
Rewards
- CSS Design
The first digital activation that crosses the legends of DC Comics and Société Générale.
SITUATION & CHALLENGE
Boost the cards in the colors of DC comics
For the release of the most anticipated film of the year 2016, Societe Generale is launching two cards bearing the image of “Batman VS Superman”. To find a place in the media excitement that the film provokes, we had to create a feeling of pride around an innocuous object: the blue card.
CREATIVE IDEA
A community challenge around the biggest pop-culture rivals
In order to make the most noise, we launched an addictive digital confrontation for fans of the DC universe: a digital confrontation where each click strengthens the camp of its favorite hero.
Results
- more than 80,000 visitors, without media plan
- 19,000 online registrations
- 100% of cards sold in less than a month
- 1 Css Design won
