New fingerprint for Ymanci

  • Bank and insurance
  • Identity / Branding

A brand DNA and a completely redesigned customer journey.

Situation & Challenge

A brand repositioning for a multidisciplinary financing specialist.

The Premista group, which unites several credit and insurance brands, decides to combine all of its expertise under a single entity: Ymanci. This new player claims an innovative service that adapts to the peculiarities of each customer. The brand therefore wishes to assert its disruptive positioning at the heart of its new identity as well as within its digital platform.

Creativ idea

A brand that adapts to its customers, a site in perpetual motion.

Ymanci is a brand that is changing for each of its customers. Sweet Punk then imagines a branding focused on anamorphosis. The logo and colors come to life, and services too often seen as purposes become sources of opportunity. In order to promote subscriptions, the agency creates a site that places the user at the center of the interface. Imagined as a real dialogue with a personal advisor, an intelligent form identifies the needs of the Internet user, then comes alive and is transformed at each step to better guide him towards a suitable offer.



En bref : une refonte de site efficace qui génère des leads, qui s’émancipe des formats classiques et linéaires, et qui offre une expérience utilisateur unique.

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