How many friends can you gather against hunger?
- Associative / environment
- Activation / Campaign
Together against hunger: the first culinary challenge for millennials
Situation & challenge
Hunger justifies the means
Aging donors, associations must redouble their creativity to attract new generations. Action Contre la Faim wants to motivate young people on digital.
Count on the strength of engagement of generation Y
Millennials worship food and share it permanently on Instagram. What if for once we invited them to share a real meal for a just cause? Small bonus: the chef in question will be an influencer.
How far the followers will follow you
Together against hunger is a simple solidarity challenge: everyone can launch their own kitty, participants will be invited to eat at the table of the one who launched the challenge.
Every good thing is hungry
the overall collection of the platform increased by + 30% following the campaign
Launch party with influencers
Campaign launch video