How many friends can you gather against hunger?

Sectors

Associative / environment

Know-how

Activation / Campaign

Together against hunger: the first culinary challenge for millennials

Situation & challenge

Hunger justifies the means

Aging donors, associations must redouble their creativity to attract new generations. Action Contre la Faim wants to motivate young people on digital.

Strategy

Count on the strength of engagement of generation Y

Millennials worship food and share it permanently on Instagram. What if for once we invited them to share a real meal for a just cause? Small bonus: the chef in question will be an influencer.

Creative Idea

How far the followers will follow you

Together against hunger is a simple solidarity challenge: everyone can launch their own kitty, participants will be invited to eat at the table of the one who launched the challenge.

Results