One year of crafted content.

  • Beauty and style
  • Culture and sport
  • Retail
  • Social media

Adidas finds its footwear on the digital.

Situation & Challenge

Affirm your status

As part of its partnership with Courir, Adidas seeks to animate the brand’s social networks throughout the year. But how to work the recurrence without falling into monotony?


A creative and reactive wealth

Sweet Punk decides to multiply formats and ideas to continue to surprise sneakers addicts. We are implementing a strategy of reactivity: according to network trends, new formats, but also feedback from the community.

Creative Idea

Broadening the scope of possibilities

Product visuals or more lifestyle, stories, classic posts, video, GIF or even 3D modeling: the whole range of creativity is exploited to prevent feed from falling into the routine. The result: a patchwork of ideas and visuals that stand out for their audacity and staging.

You should think bigger