One year of crafted content.

As part of its partnership with Courir, Adidas seeks to animate the brand’s social networks throughout the year. But how to work the recurrence without falling into monotony?

Sweet Punk decides to multiply formats and ideas to continue to surprise sneakers addicts. We are implementing a strategy of reactivity: according to network trends, new formats, but also feedback from the community.

Product visuals or more lifestyle, stories, classic posts, video, GIF or even 3D modeling: the whole range of creativity is exploited to prevent feed from falling into the routine. The result: a patchwork of ideas and visuals that stand out for their audacity and staging.