The video of the extraordinary in your daily life.

To promote the 100th launch of the Ariane 5 launcher, the brand wants to make a memorable campaign film to launch its 360 activation.

ArianeGroup is a symbol of Europe’s success, but its exploits are only visible in Kourou, Guyana, more than 7,000km from the old continent.

In the heart of Paris, the spectator follows the daily life of two people, who, a priori, have nothing in common. A priori only. Until their emotions merge, and their eyes turn to the unthinkable: the iconic Ariane 5 launcher has established itself in their neighborhood.

The camera shots have been studied to transcribe the surprise and wonder that emanate from the two protagonists. A strong emotion made possible by the integration of the Ariane rocket in post-production images, combining 3D tracking, rocket modeling, integration, and compositing.