Ariane Piece by Piece: conquering space and the general public.
Sectors
- Corporate
Know-how
- Film and Video
- Brand content
- Social media
Conquering space and the general public.
Challenge
Make space engineering accessible through brand content.
State-of-the-art engineering, high technology, in-depth notions of chemistry and / or astromechanics… When we talk about a space launcher, we quickly lose most people. However, ArianeGroup challenges us to make all of this content accessible to the general public.
Strategy
A video series to explain without complicating.
How to popularize something as technical as a space launcher? By simplifying the whole thanks to the sum of its parts. We offer a more attractive and social media web series that explains the role of each part in a rocket in an educational manner.
Creative Idea
Rocket Science for dummies
We focus on the right balance between cutting-edge technology, present in 2D and 3D visuals to catch the eye, and a playful discourse where scientific vocabulary is replaced by everyday analogies to facilitate understanding.
Result: each piece is described with precision, so as not to betray brand expertise, while remaining accessible to novices!
