Sweet

New digital passport for ASD International.

Sectors
  • Corporate
Know-how
  • Identity / Branding

A visual identity beyond the limits.

Situation & Challegenge

Make cutting-edge expertise accessible.

Internationalizing a business can seem complicated, if not impossible. Sweet Punk then reverses the paradigm and conceives of borders no longer as obstacles, but as real business opportunities. ADS International therefore appears as an intermediary, a facilitator who helps companies to develop by opening the doors to the world.

Strategy

No borders, only opportunities.

Internationalizing a business can seem complicated, if not impossible. Sweet Punk then reverses the paradigm and conceives of borders no longer as obstacles, but as real business opportunities. ADS International therefore appears as an intermediary, a facilitator who helps companies to develop by opening the doors to the world.

Creativ idea

A graphic territory that translates the support.

Sweet Punk has redesigned the visual and digital identity of ASD International by working on the notion of evolution. It is perfectly illustrated with moving gradients and a drawn pattern that structures the whole. The organic aspect of the gradients, always embellished with the brand’s identity yellow, recalls the momentum and vitality of the company. The lines articulate all the content and provide a common thread to the reading. The identity of ASD International today is a balanced combination of drive, energy and structure.

You should think bigger