Candia Professional places creativity at the heart of its brand.

  • Food
  • Brand strategy and advice

Candia Professional places creativity at the heart of its brand

Situation & Challenge

A brand to conquer the world

A major player in the B to B dairy sector, Candia Professional wishes to strengthen the power of its brand, in particular vis-à-vis chefs from the Asian continent and the Middle East, who are particularly sensitive to French know-how.



Strategy & creative idea

The creative partner in the kitchen

With the conviction that the brand has all the ingredients to become a top of mind in the culinary sphere, Sweet Punk rethinks the brand promise of the French advertiser. By relying on its sex appeal, Candia Professional positions itself as a broth of creativity made in France for professionals around the world. More than a service provider, the brand is transformed into a true creative partner.


Resources strategy

Assert your leadership

New editorial charter

  • An editorial concept based on the notion of transmission.
  • Highlighting Candia Professional’s authentic know-how
  • This territory makes it possible to creatively enhance products and international influence.

Graphic identity

  • The visual identity has been completely redesigned at the crossroads of the delicacy and technicality of Candia Professional products
  • a rich palette of colors on a darkened background supports the brand’s premium universe
  • an organic circle, in perpetual movement evokes the spirit of creation
  • a feeling of floating, weightlessness values quality and simplicity

Inspire the chiefs


  • a new website designed as an inspiration tool for chefs
  • an interactive wall of innovative recipes
  • “member” access with exclusive content allowing loyalty of the chefs and the implementation of a CRM strategy.

Connect to your target

Instagram support

  • We made Instagram the brand’s social media home.
  • a dual strategy: very aesthetic visuals to penetrate the network, highly charted visuals to develop attribution to Candia Professional.

An attractive and efficient website (17% of visitors become members, 60% form completion rate)

+ 383% followers in 1 year on Instagram, and nearly 20% engagement rate on average per post.

You should think bigger