Candia Professional places creativity at the heart of its brand.
- Brand strategy and advice
Candia Professional places creativity at the heart of its brand
A brand to conquer the world
A major player in the B to B dairy sector, Candia Professional wishes to strengthen the power of its brand, in particular vis-à-vis chefs from the Asian continent and the Middle East, who are particularly sensitive to French know-how.
The creative partner in the kitchen
With the conviction that the brand has all the ingredients to become a top of mind in the culinary sphere, Sweet Punk rethinks the brand promise of the French advertiser. By relying on its sex appeal, Candia Professional positions itself as a broth of creativity made in France for professionals around the world. More than a service provider, the brand is transformed into a true creative partner.
Assert your leadership
New editorial charter
- An editorial concept based on the notion of transmission.
- Highlighting Candia Professional’s authentic know-how
- This territory makes it possible to creatively enhance products and international influence.
- The visual identity has been completely redesigned at the crossroads of the delicacy and technicality of Candia Professional products
- a rich palette of colors on a darkened background supports the brand’s premium universe
- an organic circle, in perpetual movement evokes the spirit of creation
- a feeling of floating, weightlessness values quality and simplicity
Inspire the chiefs
- a new website designed as an inspiration tool for chefs
- an interactive wall of innovative recipes
- “member” access with exclusive content allowing loyalty of the chefs and the implementation of a CRM strategy.
Connect to your target
- We made Instagram the brand’s social media home.
- a dual strategy: very aesthetic visuals to penetrate the network, highly charted visuals to develop attribution to Candia Professional.
An attractive and efficient website (17% of visitors become members, 60% form completion rate)
+ 383% followers in 1 year on Instagram, and nearly 20% engagement rate on average per post.