The farm goes to VR.
Sectors
- Food
Know-how
- Event and innovation
Immerse city dwellers in a 360 ° experience
Situation & challenge
Overcome your prejudices on the farm
The farm is not just tractors, cows and mud … To remedy this unflattering image, CNIEL wanted urban residents to discover the challenges of milk production and respect for animal welfare.
Strategy
Welcome to farm 2.0
The CNIEL offers true digital immersion in the heart of an organic Breton farm, without even moving from its bed. The opportunity to propel consumers light years away from their very rustic vision of the farm.
Creative Idea
360 ° immersion in milk
An exotic journey that teleports city dwellers to the countryside via a VR experience. Sweet Punk pushes the immersion even further thanks to 360 ° video capsules which bring its subject to life.
