The farm goes to VR.

  • Food
  • Event and innovation

Immerse city dwellers in a 360 ° experience

Situation & challenge

Overcome your prejudices on the farm

The farm is not just tractors, cows and mud … To remedy this unflattering image, CNIEL wanted urban residents to discover the challenges of milk production and respect for animal welfare.


Welcome to farm 2.0

The CNIEL offers true digital immersion in the heart of an organic Breton farm, without even moving from its bed. The opportunity to propel consumers light years away from their very rustic vision of the farm.

Creative Idea

360 ° immersion in milk

An exotic journey that teleports city dwellers to the countryside via a VR experience. Sweet Punk pushes the immersion even further thanks to 360 ° video capsules which bring its subject to life.


You should think bigger