A well-viewed digital interface for opticians.

  • Corporate
  • Identity / Branding

Essibox, between high expertise and optical popularization.

Situation & Challenge

Essibox, customer relations are visible

A major player in professional optics, Essilor wishes to develop a client tracking tool for eye care professionals. How to seduce the BtoB target without excluding the end consumer from the experience?


Create a dialogue between experts and customers

Essibox allows customers to identify themselves using a RIFD smart card and to provide experts with the results of their previous exams. To avoid the information being one-sided, we choose to create a set of educational content (text, diagram, video). The popularization tools are reassembled to the consumer according to the characteristics of his eye. Tailor-made support for the customer journey according to their understanding needs.

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