A stop-motion greeting card.
- Film and Video
Travel in a minimalist universe.
Situation & Challenge
Warm hearts and industry
Fenwick has always evolved with technology but never at the expense of people. During the holiday season, the brand wishes to speak with emotion and poetry of a normally cold industrial sector.
The sweet poetry of stop-motion
The digital greeting card uses the codes of the Christmas tale in the Fenwick universe. At nightfall, the miniature carts move around in a paper decor evoking the snowy Christmas atmosphere. The stop-motion makes it possible to animate all these small toys for big children with magic. One by one, the carts are waving out of sight to wish spectators a happy new year. A charming story at the crossroads of paper-art and stop-motion, which places the brand in an intimate relationship with its audience.