Gateway competition predicts the future of its students
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- Activation / Campaign
Gateway competition predicts the future of its students
A print and digital campaign around a crystal ball
Passerelle, the admission competition to 9 Grandes Écoles de Management, accessible to all student profiles after a bac +2 or a bac +3, desire a strong and quirky creative concept to convince students to register for the competition .
Place your destiny in the best hands.
The initial insight: for students, studies are a projection and a step in their future, sometimes uncertain, life. It involves stress and a will to want to “secure your future” and not leave it to chance. Sweet Punk therefore decided to position the catwalk competition as a good omen for the future of the students.
See clearly in your future ... school
If the future is uncertain when it comes to listening to the predictions of a psychic, with the Gateway competition it is under control. The agency organized a tailor-made shoot to create a true spiritual universe. This print ad was then rolled out digitally through a universe full of illustrations which ensures the continuity of the competition’s current communication and which incorporates the distinctive elements of the clairvoyance territory.





