French cruise operator sets sail
Sectors
- Corporate
Know-how
- Activation / Campaign
A digital campaign to escape for real
Situation & challenge
Responding to the urge to escape and the urgent need to travel post-Covid
After a Covid period when voyages were put on “pause”, Ponant is looking to perpetuate its leadership in the luxury expedition and exploration cruise segment.
Strategy
Focus on strong themes
Implement a digital acquisition strategy for strong themes and conquer new territories of affinity.
Emerge and convert on “destination” cruises by giving meaning and optimizing the online booking experience.
Creative idea
A campaign for every destination
In correlation with the overhaul of PONANT’s data-driven SEA strategy, with adapted tracking and impeccable ad quality, we have developed a landing page for each destination.
META and Youtube creative assets are reviewed to conquer new affinity audiences with the implementation of SMA campaigns, maximizing Google, Meta & partner innovations.
We prioritize the most intentional audiences close to the act of conversion, then broaden prospecting to qualified profiles with a strong appetite for cruising.
Our guidance
Marketing strategy
Digital strategy
Acquisition strategy
Growth hacking
Design
UX/UI design
Motion design
Graphic design
Banners and pre-rolls
Landing pages
The landing pages are adapted to each destination and immerse the prospect in the PONANT identity.
Optimized thanks to our growth hacking expertise, they respond to the codes of luxury and travel.
Social media
