A TV campaign for Yoplait Skyr
- Food
- Film and Video
- Social media
The film that adds a little Yoplait to your Skyr
Remaining the skyr's favorite, in the hearts of the French
Two years after the launch of its Skyr, Yoplait has become the leader in the Skyr segment with a smooth, creamy recipe. Positioning itself as “France’s favorite skyr*”, Skyr Yoplait has launched a new campaign to maintain this privileged status in the hearts of the French.
A touch of Yoplait in your skyr
Stemming from a thousand-year-old Icelandic recipe, skyr has a reputation for being dense and not necessarily to everyone’s taste. But Yoplait has come up with a smooth, creamy recipe that puts a touch of Yoplait in your skyr.
The favorite skyr of those who have tasted it**
With this new signature, “the skyr preferred by those who have tasted it**”, Yoplait skyr asserts its difference: in the image of the brand to which it belongs, it is soft and creamy.
The TV spot also makes reference to the origins of skyr, taking us on a subliminal journey to the heart of the Icelandic landscape, and then bringing us back to its French universe with this woman who tells us why Yoplait skyr is her favorite.




Influence
The TV campaign was supported by an influencer campaign designed to reach out to the tribes in a more tactical way:
- brand awareness and visibility
- brand recognition and preference,
- identification and loyalty
