Political thriller and blockbuster to fight against deforestation

  • Associative / environment
  • Activation / Campaign

Classé F, the audio thriller that lets us hear what you can no longer see.


Cutting the evil at the root

In 2017, the EU was the second largest importer of commodities (soy, palm oil, coffee, cocoa) linked to deforestation. It is responsible for 16% of deforestation associated with international trade.

In 2022, to fight against deforestation, the EU is currently working on a draft law. It should prohibit the sale of products and raw materials in the EU that come from land newly converted into farms or forestry plantations. For this historic occasion, WWF France wishes to sensitize and mobilize French speakers to fight against the very origin of deforestation.

Creative idea

Making ecological discourse desirable through entertainment

Using entertainment via a docu-fiction to make ecology and its message desirable, far from a simple documentary, disaster scenario or science fiction.


Classé F, the first audio drama that goes to the roots of deforestation

Marc is a journalist for a well-known daily newspaper, the Journal du Soir. The day he receives a “diary” from a colleague, he does not realize the sensitive information he has. The story of Iris, a young intern at the European Parliament, who tried to play a role in the laws governing deforestation… in vain. The more she reads, the more an inevitable question arises: will she publish the information in her possession, even if it means triggering a scandal with the general public?

Inspired by real and current facts, data, figures and information, the listener is taken in and captivated by what he is listening to. He learns, understands, as the episodes go by that he too has a role to play in reality. It is not too late to act.

Strategy of means

Production of the series

  • Partnership
  • Casting and recruitment of actors
  • Filming, post-production follow-up
  • Partnership management
  • Photo / video shooting
  • Interview
  • Making of

360° Communication Campaign

  • Press strategy
  • Broadcasting of the teaser formats trailer
  • Design of immersive social formats (Audio Format)
  • Social media buying strategy
  • Diffusion of the series’ posters

The drama was ranked in the Top 70 Podcast France on Spotify, Apple Podcast and Deezer

You should think bigger