Sweet

Alhive and Handicap International overturn the codes of Black Friday.

News

Share

A strategic use of influence for an e-fundraising campaign.

During Covid-19, Alhive overturns the codes and wants to make Black Friday a day of donation.

The brand will offer its customers a reduction of -25%, which will allow small budgets to afford a brand t-shirt in partnership with Handicap International.

This consumption is doubly useful, since all of the proceeds for the month of November and December will be donated to the association.

Modeled on an e-fundraising campaign, the association innovates and collects its donations through more modern channels by propelling its message on social media through influence.
The message ? Convey the values ​​of the association, their vision of solidarity, the time of a sports session at home.

Share this article

More news

Agency life 13 September 2021
1 min

Sweet Punk welcomes a new senior creative team for the new school year

As part of its development, the agency welcomes Alexandre Ropars and Geoffrey Massonnaud, the agency's new senior creative team.

Articles 9 September 2021
9 min

Music in advertising

Why does advertising have so much music in its skin?

Articles 30 July 2021
4 min

Less is now: brands face the paradox of minimalism.

As we know, successive confinements have upset the relationship to oneself and to consumption. So much so that 73% of French people now say they want to focus only on what is important in their consumption... How do brands make themselves essential to a consumer in search of simplicity? Let's talk about it.

You should think bigger