Alhive and Handicap International overturn the codes of Black Friday.
A strategic use of influence for an e-fundraising campaign.
During Covid-19, Alhive overturns the codes and wants to make Black Friday a day of donation.
The brand will offer its customers a reduction of -25%, which will allow small budgets to afford a brand t-shirt in partnership with Handicap International.
This consumption is doubly useful, since all of the proceeds for the month of November and December will be donated to the association.
Modeled on an e-fundraising campaign, the association innovates and collects its donations through more modern channels by propelling its message on social media through influence.
The message ? Convey the values of the association, their vision of solidarity, the time of a sports session at home.