Sweet

Alhive and Handicap International overturn the codes of Black Friday.

News

Share

A strategic use of influence for an e-fundraising campaign.

During Covid-19, Alhive overturns the codes and wants to make Black Friday a day of donation.

The brand will offer its customers a reduction of -25%, which will allow small budgets to afford a brand t-shirt in partnership with Handicap International.

This consumption is doubly useful, since all of the proceeds for the month of November and December will be donated to the association.

Modeled on an e-fundraising campaign, the association innovates and collects its donations through more modern channels by propelling its message on social media through influence.
The message ? Convey the values ​​of the association, their vision of solidarity, the time of a sports session at home.

Share this article

More news

News 3 February 2025
3 min

Press release : 2025 with Pago, Citygo and FBD Group

The loyalty strategy of Sweet Punk, Ekstend Group's creative agency, is taking shape with three contracts renewed for 2025.

Agency life 31 January 2025
1 min

Sweet Punk Happy New Year Greetings

This year, Ekstend Group's creative agency has spiced up the sauce for its new year's greetings.

News 14 November 2024
2 min

Sweet Punk and BUT win Gold at TOPCOM Grands Prix Consumer

Sweet Punk won GOLD at the TOPCOM Grands Prix consumer, in the “Animation des réseaux sociaux” category, at the awards ceremony held on November 7.

You should think bigger