Chateauform ’lights up the start of the school year with Sweet Punk.



Châteauform ’has been able to base its reputation and success on friendliness and word of mouth, offering a unique and signature experience for these corporate events.
Anne Griffon, Head of Marketing, declares: "In this unprecedented period for companies, we were keen to carry our raison d'être loud and clear" to weave links between women and men, through an original campaign and shifted. "

In order to move away from the classic imagery of places and activities in "catalog" mode, Sweet Punk has created a collaboration with artist Edith Carron around the theme #backtogether and the special bond that unites company employees.
We wanted to use the illustration to draw attention to the spirit and soul of Châteauform ’without falling into classic codes. The line of childish appearance, however, has an elegance that adapts perfectly to the worlds of premium and luxury.

However, his illustrations can be both very engaging and graphic. The ideal treaty to bring modernity and vibrancy to the brand. A mixture of conviviality and social awareness.

Share this article

More news

Articles 20 June 2024
9 min

Article_Higher education com strategy: Sweet Punk gives its master class.

A market as saturated as a lecture hall on back-to-school day.
The stakes in post-baccalaureate education are becoming ever higher. Private education has consolidated its position as an alternative to the traditional system. With courses that are often more professional in nature, it has even become the most obvious option for some.

News 14 June 2024
2 min

Sweet Punk signs Kleenex and Abeille Assurances

Sweet Punk, Ekstend Group's creative agency, announces the addition of two prestigious new names to its client portfolio: Kleenex and Abeille Assurances. This expansion testifies to the growing confidence of leading brands in the agency's strategic and creative support.

Agency life 9 April 2024
3 min

Press release : 3 nominations to the Executive Committee

Sweet Punk, Ekstend Group's creative agency, continues its development strategy with three key management appointments.

You should think bigger