Valuing AXA customer service.

  • Bank and insurance
  • Film and Video

Valuing AXA customer service

Situation & Challenge

Certainly a partner

Unattractive, insurance is nevertheless part of our daily life in the event of a glitch. Customer service, often overlooked, is today a major lever in terms of loyalty. AXA wishes to enhance its support where competition favors its products.


An insured man is worth two

Much more than a simple claim payer, we want to position AXA as a partner and facilitator. We therefore choose the educational angle to simplify what simplifies the lives of customers.

Creative Idea

Keep in touch.

To maintain the attention of the spectators, we opt for a wired full motion video in a refined universe enhancing the speech. This style flatters the retina while allowing a thorough and visual explanation of the subject.

You should think bigger