A new skin blog.
- Beauty and style
Clarins creates a content platform for its users
Situation & Challenge
All the beauty in one place
Clarins wishes to bring together the content distilled on its site in one place to give them more visibility. How can formats be brought together while preserving their diversity without losing coherence?
An ultra-personalized approach to content consumption
Sweet Punk rethinks the brand’s blog with a user-centric vision: the content is expertly sorted according to the needs of the targets, who have a filter system to facilitate their navigation. Result: rich content without getting lost, all in a graphic and editorial setting that brings uniqueness.