A starred reservation platform.
The Night Of The Chefs: a tempting operation from ELSE to Table.
Situation & challenge
Convert the curious into satisfied gourmets.
For its 3rd edition of La Nuit Des Chefs, a star-studded evening under the sign of gastronomy, the culinary division of ELLE magazine wishes to convert as many users as possible on its online reservation platform.
UX design that gets to the point.
We set up an intuitive navigation that allows you to learn about restaurants while subtly capturing the user in a conversion funnel. Good addresses are directly starised, which places gastronomy at the center of attention to meet the expectations of gourmet visitors.