The Fondation pour la Recherche Médicale revives its website

  • Associative / environment
  • Website

A website to save lives

Situation & challenge

Boost awareness among the general public

In an ever-changing digital environment, the Fondation pour la Recherche Médicale wanted to modernize its website to improve user experience, optimize donation collection and boost brand awareness.


Sweet Punk rose to the challenge, designing a customized, user-centric digital solution that highlights the impact of donations on medical research.


Create customized visitor paths

We developed an intuitive and engaging platform, focusing on clarity of information and ease of navigation.


Our approach included a digital redesign of the graphic charter, the integration of interactive fundraising functionalities, and optimization of the user path to encourage donations.

Creative idea

Developing a digital identity that balances scientific rigor and emotion

Storytelling: an identity built around stories (patients, researchers, FRM) and messages.


Accessibility: a discourse and a site that are easy to understand, making it possible to grasp the scientific significance of research in the blink of an eye.


Timelessness: a digital universe free of trends, enabling the site to remain modern and timeless.


Power: reaffirm and reposition the FRM’s message through its values and promises.

Resources strategy

Co-design at every stage of the project

By adopting Agile and Design Thinking methodologies, we were able to remain flexible, responsive and focused on user needs.


This iterative process enabled us to closely align our work with the FRM’s objectives, ensuring a website redesign that truly reflects the site’s different audiences, as well as the foundation’s mission and values.

Over 1000 pages migrated

The project presented considerable technical challenges, including the migration of over 1000 pages between two different content management systems (CMS). We met this challenge by developing an efficient migration strategy, minimizing disruption and preserving data integrity.


In addition, the integration of numerous third-party services into the new CMS required an innovative approach, enabling an enhanced user experience and smoother content management. (A-B Testing, Growth Hacking, Landing Page campaigns)

Foolproof flexibility

The redesign of the site has removed a major obstacle for the FRM teams: the agility of the CMS.


The new version of the site offers no less than 19 templates to compose with over 21 flexible blocks, enabling pages to be processed for over 70 different pathologies.

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