The Official Store offers itself a new digital outfit.

  • Culture and sport
  • Beauty and style
  • Retail
  • Website

The Official Store is Urban Inspired.

Situation & Challenge

Reconciling strong identity and high performance

Historically linked to the urban musical universe, La Boutique Officielle today distributes several hundred references from well-known and recognized brands in the world of streetwear.

Its “urban inspired” signature, which perfectly reflects this positioning, is not highlighted, however, as is the storytelling of which the brand could boast.

How to keep this promise alive while maintaining a high level of performance for this e-commerce site?



From homepage to cart, an optimized user experience

Sweet Punk has placed particular emphasis on the user experience in order to offer each Internet user faster and above all more intuitive navigation between categories, brands and artists in their clothing repertoire. In addition to the categories entry, the user is offered an entry by styles, allowing to highlight current trends as much as products.


A real shopping experience that reflects the feeling of support, fluidity and expertise of The Official Store.


Creative Idea

Reinventing urban graphic codes

The main objective of the site was to graphically rethink its online storefront by adopting a modern, simple and elegant design. For this, the agency is changing the brand’s image by playing with inspiring and reassuring codes, drawing towards a colorful and positive universe.

You should think bigger