Sublimate a Tour de France's Team
Sectors
- Culture and sport
Know-how
- Website
Telling the exploits of the Cofidis inteam in digital
Situation & challenge
A webserie to highlight
For the 5th season, the Cofidis team is renewing a webserie in partnership with France Télévision. To highlight this dive into the heart of the Tour de France, the brand asks us to design a digital packaging to match.
Strategy
Link storytelling and brand-content
The website places the user as a guide for the Cofidis team. To exacerbate this intimacy, we wanted to place spectators as close as possible to the runners and their daily lives.
Creative idea
Recreate the Tour de France digitally
The navigation reproduces the main stages of the Tour de France. Throughout his digital ascent, the user comes across portraits of runners, but also episodes of the series, told chronologically according to the stage in progress. The emphasis is on the human and the sporting feat, unfiltered, which lives on throughout the scroll thanks to poignant photos and videos, closer to the reality of cyclists.
