Rethinking the corporate digital ecosystem
Sectors
- Culture and sport
Know-how
- Website
A new corporate website in the spotlight
Situation & challenge
Taking the lead as a group
Canal+ Groupe needs to find its place as a group in its digital ecosystem. This is necessary in order to :
have a priority space for expression, without relegating its commercial offerings to a secondary role
assert its identity and exist as a group in the eyes of its target employer brand
Forge a privileged relationship with professionals and journalists.
Strategy
Back to the heart of the ecosystem
Far from being a “hub of sites”, the CANAL+ Group site must act as a “catalyst” for the brand’s entire digital ecosystem, without encroaching on each other’s spheres of action.
Creative idea
An iconic and useful site for the Master of Entertainment
Tell the brand story: don’t limit yourself to what’s on offer, showcase the history, values and commitment that make the brand unique.
Corporate expression: dissociate the territory of expression of the corporate site from other sites. Content must be brand centric.
Illustrate the group’s dynamics: project the image of a group in perpetual evolution, in search of new audiovisual trends, new talents, etc.
