The art of designing experience
An art of design. Useful, accessible and pleasant user experiences but functionalities that will meet users' needs.
A method. To prioritize information and make it easy to access.
If the UX Design mixes reflection and design, we like to think that it is above all a question of building perennial foundations for your site, thanks to a solid and pleasant architecture.
Reason why at Sweet Punk it is everyone's business: UX designer but also developer so that the technique meets design and allows to offer your users an intuitive, fluid and meaningful navigation, whatever the device used .
In other words: the best experience for them, the best performance for you.
Providing the best possible experience for the user of your site, whatever their needs, is essentially the role of UX Design. This is why it is a key step in the design of a site or application.
Our UX Designers are committed to this user-centric approach, which allows them to build customer journeys and fluid navigation, intuitive but above all useful. Useful both to meet the needs of users but also to your marketing objectives (conversion, generate lead, subscription, views…)
It is by identifying a problem that we can solve it.
User research is therefore a precious tool for understanding and decoding user behavior. Analyzing statistics, traffic, conversions or time spent on the site is another to determine the sticking points, misunderstanding or lack of information for the user to achieve his ends.
The prioritization of information is also part of the work we do to facilitate access to content.
We also rely on user tests or prototypes to optimize the customer journey and increase the performance of your site to the maximum.
Well thought out navigation is a site where users stay longer. A convincing user experience is also a satisfied customer, even though your site is sometimes the first point of contact they will have with your brand. Reason why UX design is so important.