At the top of the poster
Being seen by as many people as possible in 4x3s on transport or bus shelters is a bit like being "seen on TV".
Having your brand displayed in a 4x3 in the metro is a sort of Holy Grail for all business founders. Because how can you not fantasize about the visibility and notoriety that a poster campaign can bring?
Media widely used (and highly recommended) in 360 ° communication campaigns, it requires great creativity: the poster must capture attention quickly and the message must be clear, limpid and precise. The graphic composition has a crucial role in the design of a poster to attract the eye while respecting the reading codes.
To be seen is one thing, but what we want for you is to be recognized.
Signage is a strategic point of contact for brands looking for visibility and notoriety. It is also widely recommended in 360 ° communication campaigns for advertisers wishing to achieve these objectives.
But how do you stand out among the flood of ads consumers are exposed to every day?
In our opinion, there is only one answer: creativity. Creativity with impact, which will not forget to be effective.
And above all, a creativity that will arouse an emotion. Whether it is to make people smile, react, or reflect, we imagine campaigns with this desire that something strong will happen between the poster and our audience.
For this, our creative teams are working to make sure we don’t miss it (of the poster!). Here, it is no longer just a question of capturing attention but of retaining it, and of lastingly becoming part of people’s minds.
Our copywriters know how to find the right formula for getting a winning advertising message. Also, our artistic directors bring their sense of aesthetics so that the impact is as visual as it is editorial.
Advertising displays are also becoming interactive with more and more video formats appearing which allow messages to be conveyed differently, the visual impact being just as strong and the creativity just as great.
Being able to communicate through billboards is often a strong opportunity for your brand, which you cannot miss.