Choose the right voice
Attracting attention is one thing, keeping it is another. Simply put, let's do both. Surrounded by an overabundance of content, you must choose whether to copy or be copied. We offer new ideas to embody the exceptionalism of your brand
Brand-content is the nerve of the attention war. Branding alone is no longer enough. The digital strategy and the production of content (video, text, or image) of interest to its audience are now making a difference. In the rationalization of speaking, the border between digital activation and content production tends to dissolve. The issue of brand content is at the heart of interactions with consumers. The editorial charter then becomes a central element in the consistency of your speaking.
Our designer writers, active from the creation of the brand book, stage the discourse that will feed social branding. Each content composition goes through a fair analysis of the brand in order to identify its character and transcribe it through disruptive communication. A good editorial strategy is a powerful lever for engagement, whether for snack content or substantive content.
Knowing how to say things with accuracy, finesse, but also when and where to stop so as not to tire the user: rich lessons learned from our years of experience that we put at the service of brands, in various sectors (Luxury, ESS, big consumer, entertainment, banking, tech etc.).
Our expertise was born out of the desire to guarantee that brands speak their identity and are consistent across their various points of contact. We find this breadcrumb that only your brand can claim, and unroll it throughout a communication engaged on the most appropriate supports.